The Happiness Index brand guideline & supporting assets

When The Happiness Index decided to push their feedback tool out globally, they required a fresh approach to their existing brand package.

 

Working on logo refinements, fonts, photoshoot art-direction, website, corporate collateral, brand guidelines and tone-of-voice, a new brand proposition was created that reflected a new bolder attitude.

 

The suite of assets had to appeal to a business savvy audience with the unique Happiness Index offering of 'people-powered' thinking, always adopting the mantra 'Freedom to be Human'.